Shoe photography can be divided into 2 main subtypes: shooting for an online store or catalog on a white or other plain background and advertising shooting of selected products for a magazine, banner or billboard with preliminary development, concept coordination, possibly with the involvement of models and a stylist. The second option for photography is possible both in the studio and in the interior or on the street. The cost of photography depends on the terms of reference and is calculated individually for each project. Streaming shooting for the store can be organized at the customer's premises.

In order to obtain the expected level of photographs that will make a potential buyer want to purchase your product, before photographing, it is necessary to agree on the terms of reference: the type and purpose of shooting products, their total number in the shooting project, the timing of the work, the required angle and the number of frames according to for each pair of shoes, what background the products should be placed on, whether it is necessary to use additional props, accessories, invitation and casting of models, if advertising photography is planned.